Actress Kajal Aggarwal and Celebrity Chef Vicky Ratnani launch their brand licencing program at HGH India 2024, Mumbai

HGH India is a bi-annual trade show for Home textiles, Home décor, furnishings, houseware and gifts. It’s the 15th edition of the show, going on at BEC, Mumbai and culminates on 5th July

4th Jully 2024, Mumbai:
HGH India, a well-established bi-annual trade show for home textiles, home décor, home furniture, houseware & gifts, commenced its 15th edition on 2nd July, at the Bombay Exhibition Center, Mumbai. Spread over 50,000 sq. meters and 4 halls, this edition is witnessing a product & innovation showcase from close to 700 Indian and International brands & manufacturers from 32 countries.

Renowned actress Kajal Aggarwal, widely acclaimed for her stellar career in cinema, and Celebrity Chef Vicky Ratnani launched their brand licencing programs at HGH India.

Partnering with Swag, a leading brand licensing company renowned for creating and establishing some of India’s most prominent celebrity-led brands, Kajal Aggarwal aims to bring her visionary home design ideas to life under her brand Kateeka. Her Brand Licensing Program promises to seamlessly integrate traditional artistry with modern design sensibilities. She aims to develop premium home lifestyle products that resonate with both heritage enthusiasts and modern homeowners.

She said, “At this stage in my life, focusing on Home Lifestyle categories comes naturally.” I am deeply passionate about the vibe and design aesthetics that shape our homes. I am looking forward to bringing my home design ideas to fruition through my brand and am excited to meet and engage with industry leaders at HGH India to explore potential collaborations.”
HGH India also enabled the launch of Chef Vicky’s transformative journey into kitchenware through a strategic collaboration with Swag. This initiative marks Chef Vicky’s ambitious foray into the kitchenware sector. Chef Vicky Ratnani said, “I wanted to translate my global experiences into creating products that resonate with Indian households while offering a chic, international aesthetic.” His Brand Licensing Program is poised to redefine kitchenware, leveraging his deep understanding of culinary essentials to inspire cooking aficionados nationwide.

Could not have been a better platform to launch their brand licencing programs as HGH India has been working with the home improvement sector for over a decade now. It is the only trade show which is designed to connect the Indian and global home product brands and manufacturers with the Indian domestic market. The show integrates home textiles, home decor, home furniture & houseware under

one roof to provide comprehensive sourcing solutions to retailers, distributors, importers, architects, interior designers and institutional buyers, keeping upcoming design trends in focus.

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