Hisense Gears Up for Western India with Strategic Expansion in Offline Market
Mumbai, 30 July 2024: Hisense, a well-known global entity in the consumer electronics and appliance sector, has announced a strategic initiative to broaden its market presence in the western region of India. By focusing on enhancing its retail network and launching a variety of premium products, such as televisions and air conditioners, Hisense is set to strengthen its position in this competitive region.
As part of this growth strategy, Hisense is actively collaborating with major retail and distribution partners to make advanced technology products accessible to consumers at competitive prices. Through these partnerships and a customer-centric approach, Hisense aims to tap into the significant growth potential in western India and establish itself as a top choice for consumers.
Committed to innovation, quality, and value, Hisense is determined to distinguish itself in the Indian market. With a comprehensive approach that emphasizes customer satisfaction and market reach, Hisense aims to secure a substantial market share and become a key player in the western region.
Mr. Pankaj Rana, CEO of Hisense India, commented on the expansion, stating, “India is a strategic market for us, and our channel expansion plans are designed to capture a significant market share. We are setting up over 1,000 product experience zones and partnering with leading distributors and retailers to provide our customers with platforms to experience our premium products, advanced features, and benefits firsthand.”
Hisense’s brand expansion is driven by a strong commitment to excellence and innovation in the global market. The company has cemented its status as a leading industry player, ranking second globally in TV shipments and holding the top position for 100-inch TV shipments in 2023, according to OMDIA’s global TV report. This achievement underscores the increasing trust and popularity of Hisense products among consumers worldwide.
In its brand-building strategy, Hisense has leveraged sports partnerships to forge deeper connections with its target audience. The company has sponsored major sporting events such as the UEFA EURO Championships and the FIFA World Cup 2022. Building on this success, Hisense recently announced a partnership with UEFA EURO 2024™ as an Official Partner, further enhancing its presence in the sports community.
By aligning with prestigious sporting events and consistently innovating and delivering high-quality products, Hisense is well-positioned for continued growth and success in the global market. The company’s dedication to excellence and consumer satisfaction remains steadfast as it expands its brand presence and achieves new milestones in the industry.
